Nick O’Neill mentions that, with the launch of MySpace Platform, the “platform wars” are on.

It’s something for brands to think about. We think the best way to understand the choice between platforms might be through an analogy. Let’s say you’re buying an advertisement in a magazine. Would you place the same ad in GQ and Cosmopolitan? Time and Mad Magazine?

The important distinction about different platforms is that, like different magazines, they have different environments. Users interact differently on each one. More importantly, they have different and unproven distribution mechanisms. That’s a major concern when your brand wants to spread its message effectively and widely.

Perhaps that’s the best part about calling the rise of platforms “The Platform Wars.” It makes sense to choose a side.