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Understanding Facebook’s New Profile

Written on February 26, 2008

So- Michael Arrington at Techcrunch leads the pack in discussing Facebook’s new profiles.

So far, it’s unclear exactly what’s going to open up (where Apps will be, how it will work technically, and when the changes will be implemented).

Our first impression? It’s probably a good thing for solid apps. A more efficient Facebook is a better Facebook- that’s the reason developers prefer the site to other platforms. Increasing that efficiency increases the distribution for apps.

Will app pageviews suffer? Maybe. But they’ll also become more meaningful and engaging. When users choose to display applications, the friends viewing them know they have a strong incentive to do so. That means a better experience for everyone involved.

It’s still too early to know what the impact will be. But a better, cleaner Facebook helps developers and users to connect and express themselves more effectively.

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