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The Truth Behind Regional Networks

Written on June 5, 2009

Recently, Facebook announced it would remove regional networks from the site.

As expected, Facebook sites usage statistics around the settings. That may be valid. We’re guessing that most users don’t appreciate the privacy settings around networks.

Another possible reason for removal, however, strikes us as more likely. It’s not that regional networks aren’t used. It’s that regional networks aren’t useful. They don’t provide location data as accurate as IP addresses. And for the revenue hawks out there, they don’t provide useful data for targeting ads.

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