The Bottom Line to Invite Changes
Written on February 16, 2008
Facebook recently released more information about the elimination of forced invites, a change that’s in concert with new limitations on requests.
What’s the bottom line on these changes?
It makes Platform better.
Obviously, at Lonely CEO Media we have an interest in Facebook Apps doing well. So we’ll always be slow in second guessing the platform. There’s a strong chance, however, that naysayers at TechCrunch and Mashable will view these changes as a renunciation of Platform.
In reality, it’s a recalibration of platform’s social currency. If requests are the currency of Facebook- actions that purchase users through interaction- then they’ve recently suffered massive inflation. These changes are equivalent to the Fed adjusting interest rates- there may be short term ramifications, but in the end, it’s for the good of platform’s economy. The analogy may seem silly at first, but it’s strikingly appropriate when dealing with requests.
Invites had become almost totally useless (recall shopping carts of money in post-war Germany, and you’ll have a good idea how users felt). Now that inflation is being curbed, invites will mean something again. That’s bad for useless apps, but good for ones that really work. That’s why we’re happy about the change- we make great apps. Others may be disappointed. But users and quality developers (we’re not the only ones) should be happy that Facebook’s Fed has taken action.


[...] happened too- some of them negative. The practice of forcing users to “invite friends”- forced invites- became rampant enough that many Facebook users expressed fatigue with abusive applications. The [...]
[...] is punishing developers). We’ve already said that Facebook is doing what Ben Bernanke should- curbing inflation for the sake of platform’s longevity. In the long run, these actions are [...]