This week, Tablet Hotels is releasing the Global Nomad Challenge.

They’re a client- but there are more interesting reasons to talk about them than that.

First, it’s an exciting application. Users can win stays in  amazing luxury hotels, or great coffee table books about some of the best places in the world. We’re excited about that as users, not as developers (and wish we could enter the contest). It’s amazing to see real, cool prizes emerge on platform.
It’s also exciting that, on this project, Tablet had the ideas. We were grunts and advisers- Tablet came up with a great concept and didn’t need our consulting. It shows they know their users well.

More importantly, it shows the exciting possibilities of Facebook. When people use the medium they promote on, they’re able to come up with fun, exciting ideas more easily than they could have ever before. Anyone can use a Facebook app, anyone can come up with an amazing idea, and with a good hired hand, anyone can make one.