The web has been circulating with rumors about a “significant Facebook ad initiative” to be launched November 6th. One of the supposed details is that 9 partners have kicked in 300k.

What does 300k get you on Facebook?

Two spots, highly targeted, in the newsfeed. At a high CPM. Or it gets advertisers a group.

Whether the current return is high or low is subjective. But if the new system uses a CPM model, it means those impressions will burn out pretty quickly. That means that Facebook’s new ads are something totally new- or they have beefed up their sales force.