Creating a great Facebook app can help your brand score big. It can also damage your brands reputation- just look at how CBS Sports has alienated users with a faulty application.

Would a CBS sitcom skip the B-story? Would a CSI episode run without an ending? Would CBS News run with a faulty story (maybe a bad example)?

Applications are a new, highly powerful, media campaign. If your brand is interested in entering that marketplace, it necessitates the same attention to detail that you’d have in any other medium. In the case of Facebook Apps, the effects are multiplied by the form’s virality- if you make a mistake here, it’s a big one. That’s why it’s always best to test thoroughly before launch.