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The Next Big Battle

January 8, 2010

We just want to call it first.

When Facebook finally releases geolocation, expect to hear a few pundits say that Foursquare is under fire.

Is it true? That’s for other pundits to determine.

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A Resource For The New Year

January 1, 2010

Facebook’s corporate pages have always been interesting reads. They get even better when it comes to more specific posts.

How do you find each part of the company?

Look here for a list- there’s something for each interest.

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Reviewing Last Year’s Prediction

December 25, 2009

We recently looked back into our archives and saw our prediction for 2008.

Facebook- on platform and around the web.

A lot has changed since then.

But some of it holds up surprisingly well, especially as it predicts Connect (at least we like to think it does).

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Exploring Your Options

December 18, 2009

Games are big on Facebook.

That’s an obvious point.

But if your company doesn’t have the budget for a big, custom animated, flash game, you have options. You may even have better options that integrate with Facebook more gracefully.

A look at the application leaderboard confirms our diagnosis: If you don’t make it big, make it simple.

Quizzes, messaging tools, and fun little tricks are still as big as multimillion dollar games. And take it from us- they cost a lot less to make.

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Facebook’s Enduring Appeal

December 11, 2009

Recently, Nick O’Neill of AllFacebook and Social Times announced his company’s acquisition.

Nick has been around since the launch of platform- just like us.

It’s exciting to see his success because it speaks to Facebook’s growing and enduring appeal to users, marketers, and companies. There have been a lot of bumps in the roads- and even a few new roads- but each of them has led somewhere interesting.

Now the exciting part is seeing what happens next.

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Facebook’s Philosophy

December 4, 2009

Mark Zuckerberg’s recent letter got us thinking about some of the paradoxes of Facebook’s overall strategy. If anyone can answer the questions, we’d be interested to hear it.

Does Facebook still believe in college networks? Or any “browsing” of non-friends?

Does Facebook believe that apps positively impacted growth? Or did Connect do more?

Will Facebook continue to focus on growth, or will it focus on retention?

For such a thoroughly examined company, Facebook’s thinking is surprisingly opaque.

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The Real Sign Of Changing App Policies

November 27, 2009

Over the past few weeks, we’ve seen a lot of chatter about application advertising by TechCrunch, Facebook, and the rest of tech media.

The real test for us, however, isn’t on a blog.

It’s in the ads for the applications.

Have you been seeing as many ads for apps on your sidebar? If you haven’t, like us, it might be a sign that the fervor over in-application advertising is causing Facebook advertising to change as well.

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New Stream Targeting For Pages

November 19, 2009

Facebook has released some exciting news about country targeting for Pages.

The practical implications are obvious. But we’re wondering what this means for the future. Facebook has announced the Open Graph API as a project for 2010, allowing users to “Fan” any page on the internet that uses Facebook Connect. Will we suddenly encounter webpages that forgo country specific sites for Connect integration?

It’s all too vague to know yet. But it will be interesting to find out.

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Welcome To Fight Club

November 13, 2009

A few websites have noted the recent Connect integration on the Fight Club website.

The thing that makes it stand out?

It actually uses Facebook.

Too many Facebook applications don’t take Facebook information and capabilities into account. Instead of being an afterthought, that should be a priority when creating your app.

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“Scamville” and Facebook Platform

November 6, 2009

This week, Techcrunch has been hounding Facebook ad companies like Offerpal for their choice of advertising offers. Predictably, a host of other blogs have followed the “breaking story” (even though these methods have been used since these companies first came to prominence).

Bloggers are happy to brag that they’ve muckraked Facebook Platform, and many of the advertising companies claim that they will change their policies. Even Facebook has chimed in.

The real test, however, is if these bloggers cover the story to follow.

For a long time, these suspicious offers have been the bubble propping up Facebook Platform for developers. Without them, there are few viable options to monetize Facebook apps through brand ads or payment platforms. Of course, Facebook has promised to help developers build all three, but hasn’t delivered.

Facebook Platform remains a great advertising platform, but as a development platform, it is difficult to succeed. That may not be as splashy of a headline as an offer “scandal”, but it’s just as important to acknowledge.

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