Is Facebook’s revenue tanking?

Maybe.

Like Nick O’Neill, we think Facebook is being underestimated in the wake of the downturn. How does eMarketer measure use of the Social Ads product by big brands and small time marketers? It seems that one of the two would fall through the cracks. Through our experience with both, we know that brands and independent marketers have contributed significant money to Facebook’s bottom line.

Will Facebook be damaged by the downturn?

Of course.

Will it fail as a result?

Of course not.