This week, the newest Facebook news is the accusation of click fraud by multiple self-serve advertisers.

Is it true?

We’re not in a position to decide that.

However, it’s important to clarify the source of the problem.

It’s an issue of scalability.

Click fraud is being perpetrated by other advertisers. That means that Facebook’s ad platform is big enough to attract them. Click fraud is a problem- but it’s a problem created by success.