If you’re looking for a thorough (and not particularly insightful) summary of Facebook for your brand, Justin Smith has put together a tutorial. Normally, Smith’s posts are some of the most interesting on the web, but this rote run through has it’s own value as a run-through of the basics.

Smith doesn’t have enough qualitative judgments about Facebook and marketing. The tricky thing about Facebook is that some channels are very powerful. Others are useless. Telling the difference is the hard part (which is what we know how to do).