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Chat and Engagement

Written on April 7, 2008

What does Facebook’s new chat client mean for apps?

Superficially, of course,  it means that third party clients will be pushed out of the way.

The long term effects are different. Undoubtedly, Facebook is trying to increase the already massive engagement and time spent on the site. Chat will do that.

Apps benefit from time spent on Facebook. How much is unclear- but hinted integration with chat may help them in the future.

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