We’ve spent a lot of time noting how Facebook profile changes have restricted applications.

There’s one side effect we haven’t mentioned.

Facebook’s Virtual Gift product suddenly matters again.

When Facebook opened up its platform to developers, its own gift program was canniballized by apps that had equal space on user profiles. Now that those apps have lost prime real estate, Facebook Gifts suddenly have new prominence. And, as multiple sources have reported, they are using that space aggressively now that they have it back.