Lonely CEO Media was founded in 2006 as the umbrella organization for a price tracking service, college admissions blog, and niche social networking site. After the launch of Facebook Platform in 2007, Lonely CEO continued to develop its in-house projects while also creating a Facebook application development and consulting division.

Eventually the focus narrowed to a successful and fast-growing brand, App Sliced, an iOS app discovery tool and price comparison service plus a review monitoring tool, Ratings Catcher, specifically developed for small businesses, app developers, podcasters, and others.