We recently looked back into our archives and saw our prediction for 2008.
Facebook- on platform and around the web.
A lot has changed since then.
But some of it holds up surprisingly well, especially as it predicts Connect (at least we like to think it does).

Games are big on Facebook.
That’s an obvious point.
But if your company doesn’t have the budget for a big, custom animated, flash game, you have options. You may even have better options that integrate with Facebook more gracefully.
A look at the application leaderboard confirms our diagnosis: If you don’t make it big, make it simple.
Quizzes, messaging [...]

Recently, Nick O’Neill of AllFacebook and Social Times announced his company’s acquisition.
Nick has been around since the launch of platform- just like us.
It’s exciting to see his success because it speaks to Facebook’s growing and enduring appeal to users, marketers, and companies. There have been a lot of bumps in the roads- and even a [...]

Mark Zuckerberg’s recent letter got us thinking about some of the paradoxes of Facebook’s overall strategy. If anyone can answer the questions, we’d be interested to hear it.
Does Facebook still believe in college networks? Or any “browsing” of non-friends?
Does Facebook believe that apps positively impacted growth? Or did Connect do more?
Will Facebook continue to focus [...]