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Monthly Archive October, 2009

What Is The Open Graph API?

October 30, 2009

If you’re like us, you’ve read a few blog posts about the Open Graph API coming out from Facebook.
Most, however, aren’t too clear on what it is (though the same picture is shown over and over).
The best explanation we’ve seen comes from Facebook:
Open Graph API. Any page on the Web can have many of the [...]

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Quiz Social and the Enduring Appeal Of Quizzes

October 23, 2009

Usually, we limit our services to consulting and custom app building.
Today, however, we’re launching a new product called Quiz Social.
It’s an easy way for businesses to make a branded, customizable quiz. It requires no technical knowledge, includes hosting, and has a set price. We can provide as little or as much assistance as necessary when it [...]

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Live Steam Vs. Fan Box

October 16, 2009

Facebook’s widget gallery continues to excite us.
The only shortcoming is the absence of data on the tools.
Does anyone have experience with the live stream and/or fan box? Which one promotes more engagement?
Typically, the live stream is used for specific events. However, we think that it could be just as fruitful to promote general discussion on [...]

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Legality and Page Authentication

October 9, 2009

A quick follow up to our post about authenticating pages:
What legal obligations does this create for Facebook?
Is Facebook suddenly responsible for the accuracy of pages?
To what degree are these communities responsible for the identities they present?
In addition, what will happen to abstract pages (like “Ice Cream” or “Pizza”)? Many legal and practical implications will continue [...]

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Authenticating Pages

Facebook is becoming more aggressive in authenticating pages.
Owners of large pages should look for an email to authenticate themselves as valid representatives of their page.
They’ll then be sent to the following authentication page.
Looking forward, this may help end some of the confusion about pages. Like Twitter’s Verified Accounts, Facebook’s Authenticated pages will legitimize social identities.

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Recommendation to Connect

October 2, 2009

If you haven’t used Facebook Connect for your brand, it’s time to get started.
On a community blog, with a consumer product, or on a media site, Facebook Connect can truly increase your traffic levels. Facebook provides stats, but we can provide anecdotal ones- since the beginning, Facebook has surpassed email as the most promising traffic [...]

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