This week, the newest Facebook news is the accusation of click fraud by multiple self-serve advertisers.
Is it true?
We’re not in a position to decide that.
However, it’s important to clarify the source of the problem.
It’s an issue of scalability.
Click fraud is being perpetrated by other advertisers. That means that Facebook’s ad platform is big enough to [...]

If they do work, companies apparently don’t know about them yet. And knowing about their use is as important as if they are functional.

Facebook’s announcement of vanity URLs has ignited a lot of speculation.
One overlooked area?
This may be Facebook’s second attack on MySpace Music.
Afterall, Myspace’s vanity URLs have allowed bands to effectively promote their music for the past decade. Now they can give just as simple of a URL on Facebook. Naturally, big brands will be helped as [...]

Recently, Facebook announced it would remove regional networks from the site.
As expected, Facebook sites usage statistics around the settings. That may be valid. We’re guessing that most users don’t appreciate the privacy settings around networks.
Another possible reason for removal, however, strikes us as more likely. It’s not that regional networks aren’t used. It’s that regional [...]