Justin Smith posts a typically insightful case study about a NoLimits App that’s done surprisingly well. It seems that, with persistence, applications can still break through.
How do they do it? While we don’t have access to the company’s application metrics, we’d guess the newsfeed and notifications are the drive. While profile space has been diminished, [...]

In short: not yet.
Lately, there’s been a lot of chatter about Facebook’s “Verified Apps”.  But there haven’t been a lot of conclusions. We’ll make some.
1. Users Won’t Notice It: It’s already difficult to find “Great Apps.” While Verified Apps may be easier to find due to the $375 payola incentive system, that doesn’t mean they’ll [...]

We’ll admit- we’ve never been on the Facebook Page bandwagon. In fact, our company chooses not to use one.
However, Facebook’s new search strategy does make your Facebook Page strategy clear: stay out of the walled garden, or go all in. If you have a Facebook page already, it’s likely that the SEO relevance of the [...]

Facebook has always been an open platform for developers and brands. However, user information has remained a relatively black hole for both. Facebook reasonably protects user privacy, but that limitation can also restrict what developers and brands show users. To be direct- it’s been difficult to advertise alcohol on Facebook.
Not anymore. Facebook is adding new [...]