What’s the take-away point from Facebook’s new interface?
It may be hostile to developers, to some degree. But it also removes some of the previously proposed restrictions on apps. For developers, brands, and users, it’s a refreshing notice- apps may be frivolous, but they will continue to occupy a spot in Facebook’s strategy.

Facebook recently announced their Facebook Connect initiative. The killer App?
Imagine if all the flames on blog posts didn’t exist- you’re imagining a blogging comment system that uses real identities to make users accountable for their comments. That’s what Connect could do- make the web accountable, again.

Another update on Facebook’s profile redesign.
What’s the delay?
Unlike other upgrades- translations, ads, and other recent additions to FB- the site realizes that the profile is the most important aspect of the site. For all its talk of listening to users, in this case, it actually matters more than ever.

Justin Smith at InsideFacebook outlines reasons why apps monetize better than social networks as a whole.
The bottom line is that your brand can see a better ROI through an app than through an ad- something to think about when you draw up your marketing budget.