Don’t believe everything you read in the next few days.
Actually, don’t believe anything. That’s probably safer.

Last night, Mike Arrington broke news about a possible “preferred application” program on Facebook.
He claims that Facebook will begin selecting “preferred applications.”
But will there be rewards?
Maybe- it could range from special search placement to top directory spots.
The real issue at hand is larger, however. Facebook wants rich, sustainable applications. And it may try to promote [...]

Creating a great Facebook app can help your brand score big. It can also damage your brands reputation- just look at how CBS Sports has alienated users with a faulty application.
Would a CBS sitcom skip the B-story? Would a CSI episode run without an ending? Would CBS News run with a faulty story (maybe a [...]

Finally, Facebook is expanding it’s privacy settings so they are more customizable.
The take-away point?
It’s time for Linked In to watch out.

Sources: Facebook Ad Manager and CIA Factbook. Note that all Facebook users must be over 13.
One in ten Australians are frequent Facebook users.
About one in thirteen New Zealanders are frequent Facebook users.
Those saturation levels are nearly as high as any Facebook’s achieved.

Facebook recently released a post about new Feed Forms.
What are feed forms? In essence, user generated feeds. As the wall and feed becomes more prominent, users will prize that space more and more.
It’s unclear if the new feed forms will replace the current newsfeed mechanism, or merely supplement it. Either way, it helps make things [...]

Nick O’Neill has some great video from SXSW. The Zuckerberg interview with Sarah Lacey has received a lot of attention due to the raucous crowd. The real story? Facebook is continuing to scale, push developer regulations into a crowd-sourced system, and build out platform. Most of the answers are boilerplate, but the occasional insight sneaks [...]

Facebook recently announced that it would be significantly changing user profile pages. Justin Smith provides some nice early analysis of the magnitude of the change.
What does this mean for brands, users and developers?
To be honest, nobody knows.
Facebook hasn’t provided a test console for the new profiles, released any API information, or even made decisions about [...]

…try this.
Though Facebook’s invite changes should curb forced invite abuse, it’s always good to have a little help.
More importantly, it shows how frustrated users were getting with app spam- it’s good for users and developers that everyone involved in Facebook is trying to curb the trend.

At VentureBeat, an assistant business professor weighs in on Facebook. The premise? That Facebook Platform was a strategic mistake.
Of course, like most pundits, Gal gets the basics wrong (as in the sentence where he states that “[developers] then get to split revenues with Facebook”. There’s no rev. share agreement). More importantly, however, he doesn’t understand [...]