So- Michael Arrington at Techcrunch leads the pack in discussing Facebook’s new profiles.
So far, it’s unclear exactly what’s going to open up (where Apps will be, how it will work technically, and when the changes will be implemented).
Our first impression? It’s probably a good thing for solid apps. A more efficient Facebook is a better [...]

Silicon Alley Insider has more info on the real stats behind Facebook’s traffic slump (hint: it’s not a real slump).

We’re not sure if everyone’s noticed this, but it’s a good trick for anyone looking to silence the “reviews” on their Facebook application about pages.
If you’re like us, the new mandatory “Reviews” section is a bust- you can’t respond to user complaints, and frequently those complaints are petty, unfair, or spam. Facebook’s “report” feature is [...]

So- are Facebook’s numbers down?
Caroline McCarthy puts in some solid analysis of the stats.
Bottom line? Traffic is too volatile and seasonal to count one month as a trend.
We’re Facebook cheerleaders, of course, but we have no reason to believe that Facebook’s seasonal dips are any different than usual.

We’ve long chronicled the difficulties around Facebook Suicide.
After the latest New York Times article on the subject, it’s no longer a myth- you can do the deed. Now we’re (finally) putting it on the record.
For those of you searching for an end to your Facebook lives, click this link. But that’s not all you have [...]

Naturally, as Facebook Application Developers, we have to complain whenever an app is called a “widget.”
Petty complaints aside, this New York Times profile of Snap Interactive makes some interesting points. Mainly, it demonstrates something that many of our clients are skeptical about- Facebook can drive off-site traffic.
Snap’s non-Facebook traffic has increased by an order of [...]

On July 16th, 2007, Justin Smith published on InsideFacebook the industry’s first truly insightful analysis. He talked about “News Feed Optimization“- a concept that proposed optimizing the newsfeed for Facebook apps was the equivalent of optimizing web pages for search engines like Google.
Since then, a lot has changed about Facebook Platform. Application numbers have exploded, [...]

Facebook recently released more information about the elimination of forced invites, a change that’s in concert with new limitations on requests.
What’s the bottom line on these changes?
It makes Platform better.
Obviously, at Lonely CEO Media we have an interest in Facebook Apps doing well. So we’ll always be slow in second guessing the platform. There’s a [...]

Nick O’Neill at AllFacebook is on top of a new change- Facebook is trying to eliminate forced invitations.
Any user is familiar with the trend- unscrupulous developers have been forcing users to invite friends in order to use an application. The recent change at least appears to stop it.
However, as a few commenters noted, there are [...]

If you watch Facebook enough, you can get a serious case of deja vu (this time courtesy of the New York Times).
One last time- you can’t commit facebook suicide.