Today, Bebo announced that their application directory is open for business.
It’s great news for brands, Bebo Application Developers like us, and, of course, the users. We’re working hard to take a crash course in what Bebo users love to do on the web. As we all know, the programming language is almost an exact copy [...]

Update: Like most good things, it looks like this one was just a glitch.  This time.
One of the interesting Facebook development issues for brands and companies is the tension between Facebook’s “real account” policy and the need to have a professional presence. Advertising buys, registration, and pages are tied to individuals, not companies.
That’s fine [...]

There’s a paradox for Facebook application developers and, by extension, for your app.
In the present climate, “spam” is necessary for growth. This “spam” typically takes the form of invites and notifications.
However, users are starting to revolt- take, for example, this popular (not safe for work) application. The application is popular because of “spamming,” but it [...]

As Social Platforms continue to evolve in 2008, brands have to decide why to use Facebook or Bebo in their promotional efforts.
One reason? Facebook polices its platform. Widget makers Slide and RockYou have proven that they’ll resort to any means necessary to encourage growth, including irrefutably “black hat” tactics. Recent changes, like the spam-resistant limitations [...]