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Monthly Archive December, 2007

Year End Predictions

December 31, 2007

It’s a tradition to post a year end tradition. At Lonely CEO, we consult on current situations, not future ones.
However, our business tells you one thing about us. We’re betting on Facebook Platform in a big way- and not just on Facebook. As Platform grows into a full fledged licensed language, we can bet that [...]

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Making Sure Users Understand Your App

December 21, 2007

One of the key elements of a Facebook app is maintaining your brand’s presence on the site.
You’ve created an app as outreach to users- neglecting their complaints on an application review board, or failing to listen to their issues, is an abandonment of your app’s goals.
An example? Valleywag picked up on a complaint board for [...]

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Good News for Developers

December 18, 2007

FB Wallet, the rumored Facebook Payment system, is asking developers to be part of a beta test and discussion.
JustinĀ  Smith first cited the forum post.
So what does this mean? Well, if you’re a client, it may not mean a lot. Your app should promote your brand, and that may not translate to a purchase in [...]

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So, Are We A Bebo Application Development Firm?

December 13, 2007

With the recent news about Bebo’s platform, there’s an obvious question- are we now a Bebo Application Development Firm?
We’ve always provided services across platforms, both as consultants and developers. However, it’s true that our expertise is in Facebook’s programming language. Now that other sites are starting to embrace it, it allows us to look at [...]

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While OpenSocial stalls…

December 12, 2007

Things for Facebook are getting interesting. All over the web.

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The Risks of Social Media

December 11, 2007

Nick O’Neill highlights a recent bug in Facebook’s system- application “invites” were accidentally deleted.
Brands often focus on the marketing risks inherent in social networking sites- there’s some level of danger in letting your content use. It’s as important to be aware of technical risks- you can’t ensure your site will operate on a shaky platform.
However, [...]

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Facebook Marketing 101

December 9, 2007

If you’re looking for a thorough (and not particularly insightful) summary of Facebook for your brand, Justin Smith has put together a tutorial. Normally, Smith’s posts are some of the most interesting on the web, but this rote run through has it’s own value as a run-through of the basics.
Smith doesn’t have enough qualitative judgments [...]

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A Genetics Experiment

December 7, 2007

Want to know what the average Facebook user is like?
Cross 5000-friend Zuckerberg addict Robert Scoble with this woman.
Sometimes it’s good to meet in the middle.

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A Voice (or maybe Cheerleader) of Reason

December 5, 2007

Facebook cheerleader Dave McClure may not be the most impartial source for information about Facebook. But his recent post about Facebook Beacon is refreshing.
He’s always backed up what cynics call “hype” with real facts. And the facts are simple. Most users don’t mind Facebook Beacon, or even know about it. The traffic to privacy pages [...]

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RockYou’s “Ad Network”

December 4, 2007

The recent press release widget maker RockYou issued, stating the widget site is #1 on Facebook, received a lot of press.
But does RockYou actually sell ads for any of their pages?
Uncov, the Web 2.0 deflating blog, typically highlights that problem. (Of course, something tells us the Uncov gang might pillory a Facebook Application development [...]

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