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Monthly Archive September, 2007

The Easiest Way to Monetize Facebook Platform?

September 28, 2007

(Sell) (tickets).

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Another Day, Another Ad Network

September 27, 2007

Today, Om Malik writes about AppFuel, another Facebook Ad Network that is “joining the party.” Appfuel has actually been around for a while, so it might be more apt to say their PR is “joining the party” and throwing their hat into the ring.
From what we’ve seen, AppFuel is a standard CPA (cost per action) [...]

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Facebook Continues to Drive Good Developers to be Good Publishers

September 26, 2007

Last night, Facebook launched more sophisticated tracking for applications. Now, developers can see how many people added and removed their apps, and what http requests failed or succeeded.
Of course, just like the change in user metrics from total user numbers to “engagement”, there’s a clear reason Facebook is beefing up its reporting. Eventually, the sophisticated [...]

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What is an ‘Active User’? (No One is Really Sure)

September 25, 2007

The chief measuring stick for Facebook Platform applications is supposed to be the number of “active users.” While an “active user” is vaguely defined, it roughly means the number of users who touch the canvas page, play a flash file, or otherwise interact with an application in a day. It’s a tall order to have [...]

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Google Needs to Close Down, Not Just Open Up

September 23, 2007

One piece of news has been vibrating through tech blogs the past couple of days- Google, apparently, is basing future API plans on the competitive threat that Facebook poses. Michael Arrington says that Google will “out-open” Facebook and, in doing so, maintain its market position while increasing its stake in the social media sphere. Who [...]

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A Facebook Developer’s Advantage

September 20, 2007

Widget makers make widgets. They don’t understand applications.
Facebook Platform gives developers an opportunity to create rich, immersive programs. Widget makers- like WidgetMinded and, to some extent, Slide and RockYou, were trained on a business model of exploitation, not cooperation. That mentality- pageviews and profile intrusion, at any cost- doesn’t apply to Platform.
That’s the reason Facebook [...]

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What happens to Facebook profiles (post IPO)?

September 19, 2007

Dave McClure posted last night about developer Blake Ross’s status message:
“Blake Ross is wondering if anything or anyone will survive tonight’s push. It’s been fun working with most of you…”
Right now, Facebook employees still openly share data about their lives.
However, as Facebook becomes increasingly high profile, will they start to censor their confessions for business [...]

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A Vote of Confidence in Facebook (from Facebook)

September 18, 2007

Everyone knows that Facebook has started FBfund (though details are harder to come by).
There’s a lot to say about the idea of “grants” as seed funding.  Maybe the best take home point for Facebook Application founders is that Accel and other VCs  want first crack at funding Facebook Apps.  If that’s not a vote of [...]

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Overheard About Applications

September 17, 2007

“How did she have time to add all those applications on her Facebook profile? She had some friend thing, and music. I don’t get it”- man to woman, coffee shop.
“I don’t get any of the applications- I’m being poked, food- I hardly understand it”- woman, lunching.
“Food Fight and all those are annoying”- man, e-mail.
“There’s applications [...]

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You Can’t Commit Facebook Suicide

September 15, 2007

The London Times expends no less than 2389 words about committing Facebook “suicide” by deleting your account.
The only problem with the conceit? You can’t commit Facebook suicide- the site saves your connections even if you deactivate your account. So, unlike in real life, Facebook suicide has a guarantee of resurrection (if you want it).
It’s how [...]

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